Besides achieving success as an artist, architect, scientist and philosopher, Walter Russell was a financially successful entrepreneur. As an architect he established at his own risk the first co-operative ownership for buildings in New York City, which to this day exist on West 67 Street for example. For twelve years he coached and advised IBM employees, sales personnel and managers in the principles of creative thinking and action. A central concern for him was the establishment of a universal principle of a balanced give and take in economics.