Business is Business?

In those early days there was a general opinion that a business man could not be honest and make money or be successful. Business is business, was the slogan, with the connotation that no matter how sharp your practice it was all right if you did it legally.
That is the jungle philosophy of every man for himself, commented Mr. Russell. It can no longer be practiced in the business world for it works against natural law. The future of great business lies in mans comprehension of the principle of Balance in Natural Law and his determination to work WITH it instead of against it.
The underlying principle of Balance in Natures One Law is equality of interchange between the pairs of opposites in any transaction in Nature. That principle must eventually be observed by big business, and the go-getter salesman who selfishly thinks that the sale he makes is the only thing that counts is not giving equally for what he takes. Therefore, I say, that equal interchange of goods and service between buyer and seller is the keynote of tomorrows business world when the vision of the modern business man awakens him to the wisdom of writing that policy into his code of ethics.

(Glenn Clark: The Man who Tapped the Secrets of the Universe, pp 35+